With rapid urbanization and the rise of advanced technologies, smart cities are becoming a tangible reality. This evolution presents both challenges and opportunities, so, in honor of World Cities Day, we analyze how smart cities can become engines of sustainability, inclusion, and efficiency.

Alex Teper, director of the production company Rise Media, joins us on the cover to show us how innovative interactions are redefining the way brands connect with their audience. Captivating narratives, impactful content, and cutting-edge technologies are, according to him, the keys to advertising today.

With the goal of reducing greenhouse gas emissions, Spain has successfully launched its first 3D-printed bacon; while Mexico is making significant progress in developing carbon markets by 2030.

At this crossroads, where technology, sustainability, and innovation intertwine, each advance reminds us that the future is in our hands, and that with creativity, collaboration, and vision, we can build a better world for everyone.