With the dawn of a new year, a blank canvas full of promise and opportunity opens before us. 2023 leaves behind a work environment marked by significant technological and economic evolution, making it essential to review the job expectations that will be trending in the coming months.

This time, we are joined on the cover by Humberto Polar, one of the region's leading advertising professionals and winner of several Cannes Lions. From his position as partner and creative director of the agency The Juju, he shares the main challenges to be faced in the advertising industry in 2024.

In the realm of innovation, we feature the Romper Barreras Foundation, which is working to foster and promote the use of technology for people with disabilities. Meanwhile, climate change leads us to reflect on the increasingly tangible consequences of global warming.

As we step into this new era, we carry with us the wisdom gained from the previous journey and embrace new challenges with joy and determination.