On the cover, we feature Jorge Méndez, a Mexican advertising executive with over 300 awards at creative festivals. Today, from his position as co-vice president at the agency Ganem México, he gives us an overview of the most important aspects of advertising today.

Marketing is also a sector that adapts to new paradigms every year, and for this reason, together with Roberto Rubio, founding partner and director of innovation and technology at Inside, we review the key trends that will set the standard in the digital sphere during 2024.

In honor of International Women's Day, the Community of Women Entrepreneurs from Chile speaks to us about the importance of women's active participation as the essential transformative force for promoting equality and inclusion in the workplace.

This day also invites us to recognize the urgency of continuing to work together to eliminate discrimination and ensure that all social groups have the opportunity to thrive in every aspect of life.