Advertising is celebrating. At the 2024 Cannes Lions International Festival of Creativity, the agency VML Mexico won a total of 12 Lions: 5 Gold, 5 Silver, and 2 Bronze, once again establishing itself as a leader in the creative field.

On the cover, we feature Héctor Fernández, CEO of this creative agency, who was also recognized this year as one of the 25 most influential leaders in marketing.

Also in this edition, we explore the latest trends in business travel, highlighting how the hotel industry is offering services that harmoniously combine work and relaxation, as the new profile of the corporate traveler prioritizes digitalization, personal well-being, and leisure time.

As a major global food exporter, Peru has much to offer in modern agriculture. The third edition of Agrofest, held in the Andean country, showcases a variety of innovative approaches to improving agriculture with proposals that aim to foster a more efficient and resilient sector.

The evolution of markets forces companies to rethink their strategies and operating methods. Today, survival and success depend not only on the quality of the product or service, but also on the company's ability to anticipate new trends. It is a constant journey of discovery and adaptation.