Artificial intelligence (AI) has arrived to revolutionize the way we travel. Chatbots and online customer service, big data, flight forecasting, and voice-based digital assistance are just some of the tools that now allow us to have safer and more beneficial trips.

Next September 27th, World Tourism Day, will be a good time to review the travel trends that will arrive in 2024 and that will drive the growth of this industry, after some challenges.

This month's edition also features Jorge Vargas, CEO of Ipsos Mexico, on the cover, who talks about big data and its impact on market research, a fundamental aspect for understanding today's constantly evolving consumer.

Instacrops, the virtual advisor, surprises us with its AI technology for optimizing resource use in agriculture. Meanwhile, Clara, the corporate credit card platform, stands out in the fintech world.

In the coming years, technology, guided by humankind, will continue to be the greatest driver of development, even in the most remote areas of the planet, improving quality of life, efficiency, and connectivity. All that remains is to ride the wave and reap its benefits.